UX & Service Design Leader
I lead teams, shape strategy, and still do the work.
Enterprise B2B, operational complexity, systems where bad UX has real consequences. I've spent the last six years leading design across Ocado's automated fulfilment network - from warehouse floor to C-suite - building teams, consolidating products, and shipping at scale.
p.s. This is May on your right … and I believe this is the exact moment she saw a cat.
A dedicated and empathetic manager with a strong moral compass, consistently supporting and empowering teams to grow. Any team would be incredibly lucky to have Madlen - not only for the expertise, but for the integrity, care, and energy she brings to everything she does.
Joanna Łuczyńska,
UX Manager, OcadoMadlen makes a large, fragmented org feel smaller. A rare ability to connect the right people at the right moment - she maps the informal network faster than most people read the org chart.
Marek Wojtyna,
Lead Senior Product Manager, OcadoWhen things felt unclear, Madlen always brought structure and made it easier to move forward. She always knew who was working on what and brought the right people together.
Leyla Seyma Ertem,
Senior UX Designer,
OcadoMadlen was genuinely one of the best collaborators I've come across in a cross-functional team.
Engineering input shaped her thinking from day one - not as an afterthought.Maciej Sekta,
Engineering Manager, OcadoShe builds high-performing teams, not just collections of talented individuals. Connects her people to the right conversations, guides them in the right direction, and makes the whole thing look effortless.
Joris Bouwsma,
Product Director,
OcadoShe's determined to get to a successful resolution - but what sets her apart is that she takes her teams and every key stakeholder with her. Doesn't leave anyone behind.
Mark Wilson,
SVP Partner Success,
Ocado SolutionsOne of those rare colleagues who makes both the work and the workplace better. Led a distributed design team with ease, drove end-to-end UX across complex projects, and shaped how we hire designers.
Jacek Biernacki,
Director of Engineering, Ocado